Case Study —
RIOT THEORY
ABOUT THE PROJECT
Captured the essence of Coastal Cowgirl for Riot Theory’s latest sleepwear drop—where effortless comfort meets a touch of Western charm. Their signature commitment to sustainability and timeless design shines through in this collection, featuring a playful print brought to life with silver cowboy boots and an easygoing, dreamlike vibe. A fusion of softness and style, designed for slow mornings and starry nights.
SALES CAMPAIGN
ART DIRECTION &
PHOTOGRAPHY + VIDEO
Video
CONTENT
★★★★★
“The photos are amazing, so happy with how everything came together.”
Riot Theory
The Results
a dynamic collection of photos and short-form videos tailored for Instagram, TikTok, stories, and ads. The visuals capture the brand’s bold, effortless aesthetic, showcasing their pieces in a way that feels authentic and engaging. The content is versatile—perfect for storytelling, driving engagement, and elevating their digital presence across platforms.